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    Segmentation, Target Marketing, and Positioning

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    What is the relationship among market segmentation, target marketing, positioning? What will happen to a company's target marketing and positioning efforts if markets are incorrectly or not effectively/insightfully segmented? What are the risks?

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    The relationship that exists between market segmentation, target marketing, positioning is an integral relationship that is predicated upon reliance upon specific variables that must be addressed in each stage for the organization to excel. The impetus is placed upon the company to ensure that it provides an assessment of the segment of the population that will most likely need or desire their product wherein the organization ...

    Solution Summary

    The relationship between market segmentation, target marketing, and positioning is discussed. The effects of incorrectly segmented markets are outlined as well. The risk of the incorrectly segmented markets are determined. A references is provided.