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How can a positioning analysis help a marketing manager iden

How can a positioning analysis help a marketing manager identify target market opportunities?

If you were a marketing manager for your cell phone company, what would you include in a positioning analysis for that company?

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How can a positioning analysis help a marketing manager identify target market opportunities?

If you were a marketing manager for your cell phone company, what would you include in a positioning analysis for that company?

Positioning analysis is a three-step process, including segmentation, targeting, and positioning.
For the process to work efficiently, the marketing manager must adequately address ...

Solution Summary

How can a positioning analysis help a marketing manager identify target market opportunities?

If you were a marketing manager for your cell phone company, what would you include in a positioning analysis for that company?

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