I need help defining the difference between a marketing manager and a marketing analyst.
Also, because ITO is an IT outsource service company I think that better utilization of various distribution channels and overall marketing is needed but I need help fleshing out this angle.
Here are the assignment details:
Reflect on your role as the new Marketing Manager of ITO. How is this experience different from your previous roles as a Marketing Analyst? What vision do you have for ITO's marketing, and how will it fulfill the company long term goal and desired placement in the market? How would you communicate this vision with others in the company, especially to higher management and the CEO? How would you organize the Marketing Analysts that report to you in a way that will best help carry out this vision (assuming the CEO and management "buy in")?
Marketing is a set of activities, which will satisfy the objectives of both the organizations its stakeholders including customer. Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individuals and organizational goals. (www.wikipedia.com) There are two major aspects of marketing which is the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).
As a marketing manager my role is much broader than the marketing analyst. As a marketing analyst my role was confined only to those duties which were delegated to me by my superior. Now I have to take overall responsibility of the marketing function and devise and implement the objectives of the department with the help of marketing analysts. I have to do following sets of activities are:
1st Products- Products management aspect of marketing deals with the specifications of the actual good or services, and how it relates to the end-user's needs and wants.
2nd Pricing- setting a price for a product, including discounts.
3rd Promotion- Advertising, sales, promotion, publicity and personal selling, and refers to the various methods of promoting the product, brand or company.
4th Placement (distribution) - How the product ...
Over 800 words with references explain the differences between a marketing manager and analyst as well as the benefits of various distribution channels and overall marketing for an outsource company.