New Marketing manager for ITO
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Reflect on your role as the new Marketing Manager of ITO. How is this experience different from your previous roles as a Marketing Analyst? What vision do you have for ITO's marketing, and how will it fulfill the company long term goal and desired placement in the market? How would you communicate this vision with others in the company, especially to higher management and the CEO? How would you organize the Marketing Analysts that report to you in a way that will best help carry out this vision (assuming the CEO and management "buy in")?
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Solution Summary
The response addresses the queries posted in 501 Words, APA References
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The response addresses the queries posted in 501 Words, APA References
Role of Marketing Manager in ITO
ITO is the outsourcing of information technologies, such as online work, networking, programming, etc. Outsourcing of information technology is done in order to reduce the cost and to maintain a balance within the limited resources. An ITO company enters into a contractual arrangement with an IT service provider and gets its IT related work done. A strategic decision is taken by these companies to relocate the service delivery of chosen activities. Asian countries are one of the best places for outsourcing due to the low cost process and human resources. The quality of the business is increased in this way (The Canadian Institute of Chartered Accountants, 2003).
Marketing manager plays a crucial role in ITO Company. His main role is to create awareness ...
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
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