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Positioning and marketing ITO

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Given that ITO is just one of many outsourcing firms in the United States, and also competes with many off-shore outsourcing firms, discuss with the rest of the marketing team how you would position it in relation to its competitors and how you would get your target market to take notice of ITO.

What kind of image would you develop for ITO, in terms of product, price, place and promotion? What is ITO Company's value proposition? What are the challenges for ITO and what are their opportunities? (If you have experience with an outsourcing firm share with the other students how that firm positions itself compared to its competitors.)

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The response address the queries posted in 576 words with references.

// This paper identifies the case of a US based ITO facing the problem of strong competition with other off shoring ITO firms. The solutions for the positioning problem of the firm and the use of marketing tools are being discussed ahead. Various options and strategies that should be followed for survival of the firm in the industry are being also discussed further. //

Positioning of ITO

Positioning of ITO would be done with keeping in mind its unique qualities and the services that are provided by it in comparison to the competitors. Positioning can be done by focusing on Unique Selling Proposition I.e. Hassle free services at low cost. Apart from this, image of the product can be developed through appropriate marketing mix which includes product, price, place and promotion (Company Overview, 2008).

Marketing mix of ITO

Marketing mix of ITO would comprise of the product, price, place and promotion.

Product: The product would include the outsourcing of Open source & Linux ...

Solution Summary

The response address the queries posted in 576 words with references.

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While you are comfortable marketing services, you recognize the difficulty in marketing in a sluggish economy, considering how heavy the competition is, particularly from Canada and India, which offers well-educated and well-trained information technology professionals at prices well below ITO's costs.

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