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Target Market and Segmentation Strategy: Apple iPhone

Describe the target market of the iPhone and the segmentation strategy that the company has employed. Explain the product positioning. What would you do to improve the product positioning?

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The target market for the iPhone is mostly youths and working professionals in the age of 18-35 who are brand and style conscious. These consumers love new gadgets and technology and some of these could be loyal to the Apple brand as well.

The segmentation strategy pursued by Apple is both demographic as well ...