1.) Why is the "why" is more important than the "what"
2.) The defense of your positions on the issues is more important than the positions you take
3.) It is expected that you will use the above directives and/or questions as titles placing your responses to those directives and/or questions below each
It is expected that you will state the name of product/brand (iPhone 4S) you are analyzing and state the name of the company (Apple) that owns that product/brand.
1.) Sales ($'s and % of the sales of all the products of the division of the company that owns the product/brand).
2.) Costs ($'s)
3.) Contribution to Overhead and Profit (Sales - Costs in $'s and % of the contributon of all the products of the division of the company that owns the product/brand).
4.) Investment needed to generate Sales (Turnover Ratio = Sales / Investment)
5.) Margin earned on Sales (Contribution to Overhead and Profit = Margin (or Overhead and Profit] / Sales
6.) Return on Investment (Turnover x Margin)
7.) Market Share
It is expected that you will uncover and report information on the recent (e.g. over the last 5 to 10 year) financial performance of Apple Inc. Since some of the financial information at the product/brand level is proprietary, it is expected that you will be able to report some, but not all, of the above financials.
1.) Major Strengths of the Product/Brand
2.) Major Weaknesses of the Product/Brand
3.) Major Opportunities faced by the Product/Brand
4.) Major Threats faced by the Product/Brand
It is expected that you will present what you feel are the major strengths and weaknesses of the product/brand with your justification of why, out of all its strengths and weaknesses, you picked those strengths and weaknesses. Similarly, it is expected that you will present what you feel are the major opportunities and threats faced by the product/brand with your justification of why, out of all the opportunities and threats the product/brand faces, you picked those opportunities and threats.
1.) Competition (Current)
2.) Competition (Future) - Substitutes
3.) Buyer Decision-Making and Behavior
7.) Politics - Government - Legislative - Legal - Barriers to Market Entry
It is expected that you will present how each of the above environmental factors poses a threat to the financial future of the product/brand and/or is not a threat because of the strength of the product/brand. It is also expected that you will present how each of the above environmental factors poses an opportunity to strengthen the financial future of the product/brand.
2.) Market Segmentation
3.) Target Marketing
4.) Mass Marketing
5.) Mass Customization
It is expected that you will present how each of the above strategic factors poses a threat to the financial future of the product/brand and/or is not a threat because of the strength of the product/brand. It is also expected that you will present how each of the above strategic factors poses an opportunity to strengthen the financial future of the product/brand.
Marketing Research© BrainMass Inc. brainmass.com December 20, 2018, 8:55 am ad1c9bdddf
Marketing strategy of a company provide an effective platform in order to position its brand in the market. Through the marketing strategies, company can also analyze the brand in the market. This paper analyzes the Apple Company's i Phone 4S brand. This paper also discusses the financial, marketing environment for the company. Through this paper, researcher also discusses the SWOT analysis of the company.
Company's financial position is as follows:
The iPhone 4S received a fantastic response of customer in the market. The sales of iPhone 4S at the end of fiscal year 2011 is $1.19 billion (4 million * $299) that is approx 2.53 % of the total sales of iPhone division of the company (Apple Inc., 2012).
The average cost of iPhone 4S is $222 as the Bill of Material and manufacturing cost of iPhone 4S is $196 in 16 GB, $215 in 32 GB and $254 in 64 GB (Reisinger, 2011).
3.) Contribution to Overhead and Profit:
Sales - cost
= $1.19 - $.88
= $ 0.31 billion.
4.) Needed Investment:
Turnover Ratio = Sales/ Investment
= $299 / $222
5.) Margin Earned on Sales:
= $ 0.31 / $ 1.19
= $ .26 or 26%
6.) Return on Investment:
Turnover * Margin
= 1.35 * .26
7.) Market Shares:
The market share of iPhone 4S is 44.5 % in smart phone segment in the market (Gotta Be Mobile).
Strengths: iPhone 4S includes Siri that stand iPhone 4S number one in the market. This phone also has voice activated personal assistant that help the user to make calls, send texts and set reminders in easy way. The phone also has image stabilization, improved lens, improved light sensitivity and seven time faster graphic response that make this phone popular among users (Kleinmann, Chen & Jaderstrom, 2012).
Weaknesses: The major weakness of this phone is limited change in appearance. In this, phone, Siri also understands only three languages such as English, French and German that create the problem for other community in using (Apple Inc., 2012).
Opportunities: iPhone 4S is a perfect choice to new users to smart phones. It is because this phone is more powerful as compare to iPhone ...
Strategic marketing importance is determined. The investments needed to generate sales and turnovers are determined.