Strategic Planning and Marketing Questions
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What is the importance of marketing, finance, production, personnel, and accounting, to the strategic planning process?
How dose strategic planning approach of not-for-profit organizations differ from that of profit-oriented organizations?
What evidence is there that mission statements are valuable?
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Solution Summary
This solution helps with questions about strategic planning. Concepts discussed include the importance of various financial concepts to the strategic planning process, how the strategic planning approach of non-profits differs from profit organizations, evidence of mission statements.
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Strategic planning is the process of establishing organization's major goals and objectives and allocating the resources to achieve them. This planning is the first management function because all other management functions depend on planning. Organizations such as Nissan, Houston Community Colleges, and the U.S. Secret Service begin the planning process by developing a mission statement. An organization's mission is a statement of the basic purpose that makes that organization different from others. Google's ...
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