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Culture, Marketing Mix and Strategic Planning

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How DOES CULTURE IMPACT STRATEGIC PLANNING AND IMPLEMENTATION ?
What is marketing mix and doe it have an impact on it? Could culture impact the domestic business operations?

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Solution Summary

This posting discusses how culture impacts strategic planning and implementation.. This also discusses the effect of marketing mix and its impact on strategic planning and implementation.

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How DOES CULTURE IMPACT STRATEGIC PLANNING AND IMPLEMENTATION?
What is marketing mix and doe it have an impact on it? Could culture impact the domestic business operations?
Yes, culture does impact strategic planning.
STEP 1
On strategic planning and implementation:
1. If the corporate culture values cost reduction then cost control will play a very important role in strategic planning. The company will endeavor to achieve cost leadership.
2. If the corporate culture has a positive attitude towards large ...

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