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strategic marketing process

Examine the phases of the strategic marketing process (Marketing Basics: Doing What Works and Allocating Resources, Planning Phase of the Strategic Marketing Process, Implementation Phase of the Strategic Marketing Process, Control Phase of the Strategic Marketing Process)
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The various phases of the strategic marketing process are as follows:

The strategic marketing process starts with the planning phase. It is the most important phase because it sets the platform for other phases to follow. This phase starts with an extensive evaluation of the internal and external environment via tools such as SWOT analysis or Porter's industry analysis. This analysis provides a comprehensive overview of the strengths and opportunities that needs to be capitalized and weaknesses/threats that needs to be overcome. It also provides an overview of the prevailing market conditions. The results of such analysis allows organizations to prepare plans as well as establishing goals and objectives.

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Examine the phases of the strategic marketing process (Marketing Basics: Doing What Works and Allocating Resources, Planning Phase of the Strategic Marketing Process, Implementation Phase of the Strategic Marketing Process, Control Phase of the Strategic Marketing Process)

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