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    Market Decision Making Research Process

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    Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process used to conduct research, identify findings, and develop the Comprehensive Project / Strategic Marketing Plan and present a preliminary outline indicating how you intend to organize the project deliverable.

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    The process used to conduct research is as follows:
    First a problem is selected. Next, literature related to the project is reviewed. The literature is evaluated. After considering the related ethical and cultural issues, the research question and the hypothesis is developed. Next the research approach is selected. The variables to be measured are identified, a sample is selected, and a data collection method used to collect data. The data is coded, analyzed and interpreted. Based on the interpretation a report ...

    Solution Summary

    The answer to this problem explains the process used to conduct research and the preliminary strategic marketing plan. The references related to the answer are also included.