Data Mining for Market Research

Related BrainMass Solutions

• Marketing Research: Data Mining

  Data mining is often information that comes from scanning other information and is not specifically what the researcher was looking for. Reasons for doing market research are listed in the solution.

• When is using data mining appropriate and not appropriate. And why might use data mining instead of other analytic methods?

  As discussed above data mining is a relatively new term but the technology behind it is not. In past too companies have used powerful computers to sift through volumes of supermarket scanner data and analyze market research reports for years.

• Marketing Research: Create a data analysis design for 'Reducing Obesity in Children'

  Why do we use Data Mining for the behavior of overweight children?

• Research and Evaluation

  Strategic Managers use data mining for competitive intelligence, identifying market opportunities, product launch decisions and product positioning.

• Clustering example and data mining

  Clustering is widely used in market research when working with multivariate data from surveys and test panels.

• Dating Mining and Implementation

  · Veristage - A market research firm specializing in AI technologies. Produces custom reports and custom data mining projects. Based in Canada.

• Traditional Marketing MIS

  Research a traditional company that uses a good Marketing Information System to gather data. Describe how they gather information, the type of information gathered, and how that information helps the company market its products.

• Marketing Information System

  Research a traditional company that uses a good Marketing Information System to gather data. Describe how they gather information, the type of information gathered, and how that information helps the company market its products.

• Data Mining Project: Need to determine whether to build skills in-house or outsource.

  My role In one of your recent data mining projects for Retro's marketing department, I worked with an outside data mining consulting firm (Apex Decision Support, Inc.) to help determine the most profitable group for a direct mailing campaign.