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    Research and Evaluation

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    1. Explain primary data and describe at least three types and how they are gathered.
    2. Explain the financial aspect of secondary data
    3. How has the internet changed research processes
    4. Explain how data mining is used
    5. What is the research process?
    6. How are descriptive statistics used?
    7. Explain how bias in surveys can affect results?
    8. What is the "roll" of statistics?
    9. Extra Credit - worth 5 points

    In addition an essay about *What has been the most interesting point of statistical/research learning? And how have you or will you put this to use I your job/life?

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    Solution Preview

    I need help to select Five (5) out of the following topics and write a 200 word essay on each of the five topics. Please utilize your best written English and grammar, use APA style:

    1. Explain primary data and describe at least three types and how they are gathered.

    Primary sources are usually original "records" which were created at the time an "historical event" — any phenomenon or procedure which has taken place (or is still taking place) in a particular time and place — occurred. They may be described as the "raw material" or "firsthand information" or "original thinking" relevant to an event. They include relevant records of the event, for example letters, photographs, diaries, or speeches, interviews, recordings, paintings, or even computer software, e-mail correspondence and web pages.

    Examples of primary sources include:

    * Personal papers
    * Letters (both personal and business)
    * Diaries and journals (both personal and business)
    * Photographs & paintings, sketches, original maps, etc.
    * Advertisements, posters, and banners
    * Memoirs
    * Genealogy records, both personal/family and from public records
    * News footage (newsreels, videotapes or audiotapes, etc.)
    * Newspaper articles written at time of the event
    * Speeches which are contemporaneous with the event
    * Oral histories
    * Minutes of meetings related to the event
    * Vital records (birth and death records, census records, court records, tax records, property records, church registers, or other public and private records).
    Primary sources also include the legal status in which an event occurred, or which prevented it from occurring, including relevant municipal, regional, national and international laws, treaties, agreements and other regulatory protocols.
    Data created through original research is also considered a primary source. The way to gather these data can include interviews, focus groups, questionnaires, surveys or statistical compilations of data relevant to an event which are conducted by a researcher.
    (Wikipedia) Market research can be described as information gathered in order to better understand an industry, product, or potential clientele. There are two basic types of market research consisting of primary and secondary. Primary market research consists of specific information collected to answer specific questions. A few examples include user surveys, focus groups, phone interviews, and customer questionnaires. Many times specific studies are commissioned by private or public entities and are conducted for a fee by market research firms that specialize in various methods of data collection. Results are then published and may or may not be considered proprietary and thus may or may not be made publicly available.
    Secondary market research is information that has been gathered and repackaged from already existing sources. Most marketing research has been, at one time or another in its lifecycle, considered primary research; someone somewhere identified the information to be gathered and contracted some entity to collect, repackage, and perhaps distribute or publish the data. Most of the information sources familiar to librarians and their patrons are considered secondary sources of market research. Sources such as government agencies, their statistics and publications, books, journals, and newspapers as well as trade association information are all considered secondary market research.

    3. How has the internet changed research processes?

    Internet possesses unique characteristics, which distinguish it in important ways from traditional research processes. It possesses unique characteristics which distinguish it from other research processes:

    First, the Web is a virtual, many-to-many hypermedia environment incorporating
    interactivity with both people and computers. Thus, the Web is not a simulation of a real world environment, but an alternative to real-world environments As such, it allows
    users of the medium to provide and interactively access hypermedia content, and to
    communicate with each other.

    Second, consumer capability in the virtual environment, as well as challenges
    posed by the environment, introduce a competency issue, which does not exist so
    fundamentally in the physical world

    Third, within this interactive virtual environment, consumers actively engage in
    the process of network navigation. This behavior can be contrasted with the more passive
    media experience of television viewing, for example. These active behaviors including
    both experiential (e.g. "netsurfing") and goal-directed (e.g. "online shopping") behaviors


    Limitations of web

    These include privacy, equal access, social interaction, presence and identity, and consumer confidence, and the issue of local standards applied to global markets.

    Sound infrastructure must be built. The current difficulty transmitting sensitive data, such as credit card numbers and the like, securely over the Internet is transforming traditional payment processes. Until secure systems are widely implemented on the Web, the lack of such represents a significant barrier to adoption of the Web for commercial transactions. Thus, new systems must be developed to permit virtual transactions directly over the network.

    Data ...

    Solution Summary

    The solution looks at research and evaluation for a variant of different topics. What has been the most interesting point of statistical/research learning is discussed.