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Evaluation research

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a) What are the associations between evaluation research and quantitative, qualitative, and mixed research methods?

b) Determine which type of data is considered relevant to evaluation research in social psychology.

c) Which research methods are applied most often to evaluation research in the social psychology field?

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Solution Summary

The associations between evaluation research and quantitative, qualitative and mixed research methods are determined.

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Evaluation Research

Research methods are similar, although they differ since the type of method applied in social psychology varies according to the researcher, their goals, skill set, and the population or subject of study. However, the more popular methods of research usually involve a mix of both quantitative and quantitative measures. The difference is that quantitative = quantity involving numbers, math, or statistics; and qualitative = quality incorporating findings with words or language data. On the other hand, evaluation research is the most in-depth, systematic process, which is used primarily in decision-making for collecting data. The following is an expanded explanation of each:

> Evaluation Research
"...[is] a type of study that uses standard social research methods for evaluative purposes, as a specific research methodology, and as an assessment process that employs ...

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