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Strategic Planning and IMC Concept

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Strategic planning and the IMC concept are closely intertwined when managers are calculating their short and long term strategic initiatives. Explain. What aspects of this planning need research?

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Solution Summary

Strategic planning and IMC concepts are examined.

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When managers are calculating their initiatives, whether short or long term, that manager needs to consider the entire marketing mix, which is where a strong understanding of IMC comes in.

One the strategic goals and objectives are determined, the ...

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