Strategic Planning and IMC Concept
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Strategic planning and the IMC concept are closely intertwined when managers are calculating their short and long term strategic initiatives. Explain. What aspects of this planning need research?
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Solution Summary
Strategic planning and IMC concepts are examined.
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When managers are calculating their initiatives, whether short or long term, that manager needs to consider the entire marketing mix, which is where a strong understanding of IMC comes in.
One the strategic goals and objectives are determined, the ...
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