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IMC in Marketing

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IMC is an important concept in marketing. What are the barriers to a marketing manager's implementation of IMC? If IMC is not achieved, what is the impact on the marketing strategy?

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The solution discusses barriers and impacts of Marketing and the concept of IMC in marketing.

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Where would we be without marketing? There are many answers.

IMC is an important concept in marketing. What are the barriers to a marketing manager's implementation of IMC? If IMC is not achieved, what is the impact on the marketing strategy?

The barriers of IMC are "These include: Functional Silos; Stifled Creativity; Time Scale Conflicts and a lack of Management know-how." (Marketing Communications 2008) The impact of these barriers can play a significant role in the success or demise of a product. "This 'Relationship Marketing' cements a bond of loyalty with customers which can protect them from the ...

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