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Developing an Integrated Marketing Communication (IMC)

The goal of Integrated Marketing Communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity such as media advertising, sales promotion, personal selling sponsorships, and public relations are geared to deliver a consistent uniform message.

200-300 word response, answering the following question - How does an organization establish an IMC plan? What are some of the different stages that a company goes through when developing their IMC strategy?

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The best Integrated Marketing Communications (IMC) plan should be able to get the right message to the potential customers at the right place and the right time. The marketing plan should match the available budget of time and money to the most effective means for distributing the message. It is very important that potential customers must know that a product exists otherwise it will never sell no matter how great that product or service is.

In order to create a good IMC plan, the following steps ...

Solution Summary

The solution discusses how an organization establishes an IMC plan and the stages that a company goes through when developing their IMC strategy. References included.