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Integrated Marketing Communication/Importance of Teamwork

Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort. Provide examples of how this concept would apply to a specific organization.

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Integrated marketing communication is the coordination of all communication channels unified with a single driving message. Channels might include package design, television/print/radio advertisement, and social media. The message becomes unified in the customers' mind and the impact of the campaign in maximized. Here is a good definition: ...

Solution Summary

This solution defines integrated marketing communications (IMC) and discusses the importance of teamwork in achieving a successful IMC effort. It includes links and examples.

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