Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort. Provide examples of how this concept would apply to a specific organization.
Integrated marketing communication is the coordination of all communication channels unified with a single driving message. Channels might include package design, television/print/radio advertisement, and social media. The message becomes unified in the customers' mind and the impact of the campaign in maximized. Here is a good definition: ...
This solution defines integrated marketing communications (IMC) and discusses the importance of teamwork in achieving a successful IMC effort. It includes links and examples.