Emerging media technologies

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The response addresses the query posted in 831 word with APA References.

//All business organizations implement marketing and promotional strategies for business growth and developing the brand image. In the present business scenario, all the companies are using some marketing tactic, thus, it is important to use such mediums which can help a business enterprise to stand out in crowd.//
Marketing platforms range from traditional media such as newspapers, billboards, and television to web-based marketing such as emails or social media. Traditional marketing platforms are effective when the companies have specific target customers in mind such as a senior citizen who prefers newspapers can be effectively reached through print media rather than the internet (McQuerrey, 2016).
Integrated marketing is an approach which tries to accomplish the marketing goals by the use of various marketing and promotional methods. It requires a well-coordinated marketing process which unifies across all the marketing channels and effectively delivers the message to the medium. For example, Apple Inc is trying to be ahead in technology by emphasizing in the research and development in technology and using marketing tactics to promote it as a latest technology organization. The company is trying to give optimal customer satisfaction to develop brand loyalty. The main marketing strategy of the company is keeping things simple and using a minimal design for the products. The products are marketed through both traditional mediums and digital mediums. In traditional mediums, regular press releases, commercials, billboards and broadcast media are used. The advertisement of Apple on television are developed taking into consideration its strategy of simplistic design. The advertisements are simple on one hand whereas, ...