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Customer Switching Behavior: Airline to Car

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1. The advent of print media, the telephone, radio, television, and the Internet have all provided new ways for marketers to get their message to their intended audience. As various technologies advance, these information channels offer more precise delivery of a message. Give an example of an emerging information distribution channel.

2. If you were aiming toward a vacation destination 500 miles away would you prefer air travel or car? Discuss some of the customer switching behavior that has led some airline travelers to prefer travel by car.

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This solution describes customer switching behavior that has led some airline travelers to prefer travel by car. It also gives an example of an emerging information channel.

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1. The advent of print media, the telephone, radio, television, and the Internet have all provided new ways for marketers to get their message to their intended audience. As various technologies advance, these information channels offer more precise delivery of a message. Give an example of an emerging information distribution channel.

An emerging information distribution channel is social media. It is the equivalent of two neighbors leaning across the fence to discuss the latest news in town. Facebook, ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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