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Media Technologies Paper Instructions
Select one of the following online marketing organization: Marketwire or Vocus. Prepare at least a 1,400-word paper describing at least two types of new media technologies used by the selected organization and the role that these technologies play in supporting the communications goals of the organization. Please feel free to post a message to me, should you have any questions or concerns related to this assignment. Thank you!

The following URLs are where information for these two organizations can be located.

Marketwire
http://www.marketwire.com/
Vocus
http://www.vocus.com/content/index.asp

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Marketwire's News Dashboard Monitoring

One new media technology that Marketwire is incorporating into its service offering is the News Dashboard Monitoring application. News Dashboard Monitoring was enhanced in 2008 from its original version. This application allows the customer to easily discover what is being said about their business through news captures from over 400,000 online news sources and blogs. The News Dashboard Monitoring application can be customized for each individual customer to offer the right media monitoring solution for their needs, with unlimited interactive reports, analytics, clips and more. The sources of news include blogs, magazines and newspapers, broadcast outlets and other media sites.

The application monitors the various sources for mention of the customer's organization, their clients, brands, ticker symbols, industry buzz and partners through the simple process of entering keywords. The summary is sent by email each day and is continuously updated. The clips can be searched in a myriad of ways, such as keyword, information type, geography and timeframe. The clip feature does not come with an itemized charge, thus eliminating the cost concerns that many customers might have.

The customized reports show only the features that the customer wants to see, and the graphs and charts have dynamic views for easy access to the important information. Clips can also be organized into folders and groups which helps to enable easy referencing. Clips are easily exported in a number of ways to Excel, PDF or RSS. Other features and uses ...

Solution Summary

Media Technologies Paper Instructions
Select one of the following online marketing organization: Marketwire or Vocus. Prepare at least a 1,400-word paper describing at least two types of new media technologies used by the selected organization and the role that these technologies play in supporting the communications goals of the organization. Please feel free to post a message to me, should you have any questions or concerns related to this assignment. Thank you!

The following URLs are where information for these two organizations can be located.

Marketwire
http://www.marketwire.com/
Vocus
http://www.vocus.com/content/index.asp

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