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What is the importance of conducting a post-evaluation of an integrated marketing communication (IMC) campaign? When should a post-evaluation of an IMC campaign be conducted to be most effective? How might a business apply what it has learned from the evaluation? How might this information be incorporated into future campaigns?

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What is the importance of conducting a post-evaluation of an integrated marketing communication (IMC) campaign? When should a post-evaluation of an IMC campaign be conducted to be most effective? How might a business apply what it has learned from the evaluation? How might this information be incorporated into future campaigns?

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A post evaluation of an IMC allows managers to determine the strengths and weaknesses that took place in the campaign itself. This information is crucial for strategic planning for future campaigns, with the ultimate goal of reducing the identifiable weaknesses to zero and capitalizing on the strengths identified ...

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