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    strategic marketing process

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    Consider the "control phase" of the strategic marketing process (planning, implementation, control) whereby a company conducts a post-assessment (following marketing implementation) to determine what went right/wrong, and why. My new consulting company does not have such in place. What kind of a control system would you put into place, and why?

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    https://brainmass.com/business/marketing/control-system-strategic-marketing-process-441755

    Solution Preview

    Please refer to the attached file for the response.

    A PROPOSED CONTROL FUNCTION: M & E SYSTEM

    Normally companies implement a so-called control system that basically evaluates results of marketing strategy implementation. Conducting a post assessment would allow the company to learn lessons from the implementation of a marketing strategy that should be avoided in the succeeding strategy implementations. Hence, problems during the implementation were merely identified - they were not addressed promptly.
    At this point, what ...

    Solution Summary

    The solution discusses what kind of a control system would you put into place, and why.

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