Purchase Solution

strategic marketing process

Not what you're looking for?

Ask Custom Question

Consider the "control phase" of the strategic marketing process (planning, implementation, control) whereby a company conducts a post-assessment (following marketing implementation) to determine what went right/wrong, and why. My new consulting company does not have such in place. What kind of a control system would you put into place, and why?

Purchase this Solution

Solution Summary

The solution discusses what kind of a control system would you put into place, and why.

Solution Preview

Please refer to the attached file for the response.

A PROPOSED CONTROL FUNCTION: M & E SYSTEM

Normally companies implement a so-called control system that basically evaluates results of marketing strategy implementation. Conducting a post assessment would allow the company to learn lessons from the implementation of a marketing strategy that should be avoided in the succeeding strategy implementations. Hence, problems during the implementation were merely identified - they were not addressed promptly.
At this point, what ...

Solution provided by:
Education
  • Bachelor of Science in Business Administration, University of the Philippines
  • Master in Business Administration, Saint Mary's University
  • Doctor of Philosophy in Education, University of the Philippines
  • Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
Recent Feedback
  • "Excellent information thanks for the input"
  • "Thank you"
  • "Very thorough and informative. Thank you."
  • "Good response. Very detailed"
  • "This solution is excellent. Thank you"
Purchase this Solution


Free BrainMass Quizzes
Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Motivation

This tests some key elements of major motivation theories.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.