strategic marketing process
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Consider the "control phase" of the strategic marketing process (planning, implementation, control) whereby a company conducts a post-assessment (following marketing implementation) to determine what went right/wrong, and why. My new consulting company does not have such in place. What kind of a control system would you put into place, and why?
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The solution discusses what kind of a control system would you put into place, and why.
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A PROPOSED CONTROL FUNCTION: M & E SYSTEM
Normally companies implement a so-called control system that basically evaluates results of marketing strategy implementation. Conducting a post assessment would allow the company to learn lessons from the implementation of a marketing strategy that should be avoided in the succeeding strategy implementations. Hence, problems during the implementation were merely identified - they were not addressed promptly.
At this point, what ...
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- Bachelor of Science in Business Administration, University of the Philippines
- Master in Business Administration, Saint Mary's University
- Doctor of Philosophy in Education, University of the Philippines
- Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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