Consider the "control phase" of the strategic marketing process (planning, implementation, control) whereby a company conducts a post-assessment (following marketing implementation) to determine what went right/wrong, and why. My new consulting company does not have such in place. What kind of a control system would you put into place, and why?© BrainMass Inc. brainmass.com October 10, 2019, 3:55 am ad1c9bdddf
Please refer to the attached file for the response.
A PROPOSED CONTROL FUNCTION: M & E SYSTEM
Normally companies implement a so-called control system that basically evaluates results of marketing strategy implementation. Conducting a post assessment would allow the company to learn lessons from the implementation of a marketing strategy that should be avoided in the succeeding strategy implementations. Hence, problems during the implementation were merely identified - they were not addressed promptly.
At this point, what ...
The solution discusses what kind of a control system would you put into place, and why.