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    Importance of Social Media/Integrated Marketing

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    How important do you think blogs, Twitter, Facebook, and similar sites are as communication channels for companies?

    Is this a trend that will continue to grow, or is it a fad?

    © BrainMass Inc. brainmass.com October 10, 2019, 2:59 am ad1c9bdddf

    Solution Preview

    Integrated marketing communication, used well, can be key in getting and keeping customers. Blogs, Twitter, and Facebook each gives companies an additional touch point in which to interact with the customer and develop a connection. The danger is in being pesky (sending out too ...

    Solution Summary

    This solution outlines the importance of social media and integrated marketing communication channels for organizations and evaluates if this is a growing trend. It includes examples and a link.