Describe the differences between a traditional marketing communications approach and an integrated marketing communications approach. Please be sure to provide examples of the two different approaches.
A traditional marketing communications approach would be single media. This is "old style" marketing. It tends to reach broad markets and a range of demographics. An example of this might be the local company that runs in advertisement in the yellow pages. Or a towing company that has a bill board.
Integrated marketing communications approach uses a wide variety of media, measuring the results, and ...
This solution outlines in detail the differences between traditional marketing communications, and includes examples to illustrate each approach.