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Difference between integrated and traditional marketing

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Describe the differences between a traditional marketing communications approach and an integrated marketing communications approach. Please be sure to provide examples of the two different approaches.

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Solution Summary

This solution outlines in detail the differences between traditional marketing communications, and includes examples to illustrate each approach.

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A traditional marketing communications approach would be single media. This is "old style" marketing. It tends to reach broad markets and a range of demographics. An example of this might be the local company that runs in advertisement in the yellow pages. Or a towing company that has a bill board.

Integrated marketing communications approach uses a wide variety of media, measuring the results, and ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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