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What is integrated marketing? What is the value of integrated marketing in today's business environment? How is it different from traditional marketing?

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This solution defined integrated marketing, the value of it in today's business environment, and how it is different from traditional marketing.

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Integrated marketing is when marketers combine their plan to with not only their activity, but all the other activities needed to get their product attention for the public to buy. For example, they will use the four p's, but will also use many different marketing activities to communicate the ...

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