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    Marketing Capabilities

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    How can the internal components or capabilities of an organization help or hinder the marketing activities? What can get in the way and what can be a boon to a marketing effort? What are some potential ways to overcome these barriers?

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    How can the internal components or capabilities of an organization help or hinder the marketing activities?
    Internal components or capabilities of an organization can help marketing activities if the components or capabilities directly support marketing objectives. For instance, if there is in-house creative talent and the persons understand the marketing objectives, the talent can directly support marketing activities. Similarly, if the organization has product development facilities that directly support marketing objectives, these can ...

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