Organization SWOTT Differs From a Product/Service SWOTT
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Can you please help me understand how an organizational SWOTT differ from a product/service SWOTT analysis?
What might happen if the marketing plan is in conflict with the organizational strategy?
Lastly, how do environmental factors influence an organization's marketing strategy?
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Solution Summary
The solution discusses how an organizational SWOTT differ from a product/service SWOTT analysis.
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The SWOT analysis provides information that should help in matching an organization resources and capabilities to the competitive environment in which it operates.
Therefore, either organizational or product/service SWOTT refers to the following:
(S) Strengths are the positive internal capabilities that give an organization or product/service a strategic advantage
(W) Weaknesses are the liabilities or limitations that the organization or product/service currently possess that prevents it from effectively achieving ...
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