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What is a SWOTT analysis? What is its purpose in strategic planning? Do you have to conduct a SWOTT Analysis to have an effective strategic plan? Why or why not?

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The solution contains an indepth look at SWOTT Analysis and it's purpose for strategic planning.

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Thank you for posting today. It is my goal to provide ideas, definitions, research help, and instructions on how you, the student, should approach the assignment.

In SWOT, strengths and weaknesses are internal factors. For example:
A strength could be:
Your specialist marketing expertise.
A new, innovative product or service.
Location of your business.
Quality processes and procedures.
Any other aspect of your business that adds value to your product or ...

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