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SWOTT: 24 Hour Day Care Service

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Please create a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis for a 24 hour day care service.

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Solution Summary

This response provides guidelines on creating a SWOTT analysis on a 24 hour day care service.

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Important Information about SWOTT

Pilgrim Cleaners is a very well known and respected dry cleaning service provider. Learning Team C will be assisting Pilgrim Cleaners in introducing a new delivery service available to customers. Our goal is to identify the segmentation criteria that will impact the target market selection as well as identify the target market for the delivery service.
Several questions came to mind when trying to decide who is the target market. Who already provides the bulk of sales, what stores generate the most revenue, as well as who will benefit the most for this service. We also looked at is there a need for the service. After careful examination the segmentation criteria for this new service was recognized as follows:

DEMOGRAHPIC
• Age - 36 - 55
• Gender - Males and females
• Occupation - Business professionals, technical, and students

PSYCHOGRAPHIC
• Social class - working class, middle class, and upper class.
• Lifestyle - achievers and strivers.

BEHAVIORAL
• Occasions - regular
• Benefits - convenience, quality, speed, and service.
• Loyalty - None, medium, user, and heavy user.

Pilgrim Cleaners plans to localize the new service to fit the needs of local business professionals, technicians, and students. The company plans on targeting males and females of all ages but more heavily those from the age of 36 to 55.

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