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    SWOTT for Chocolate Company

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    Create a SWOTT (strengths, weaknesses, opportunities, threats, and trends) summarizing a proposed business plan for a new fat-free mixed chocolate line from See's Candies.

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    Here are some tips to help you create the SWOTT analysis. I've also included references that you can incorporate in this assignment.

    There are two main parts of the SWOTT with two divisions under each part, then a third separate part.

    The first part of the analysis is the Internal part and its two divisions are Strengths and Weaknesses.

    Strengths and weaknesses are things that the business has control over. Simply put, strengths are helpful and weaknesses are harmful.

    The common strengths of a new business of fat-free mixed chocolates might include:

    -a new and innovative service/product
    -the ability to cut costs while improving production output
    -multicultural marketing plan
    -strong brand and ...

    Solution Summary

    This solution shows how to create a SWOTT analysis for Sees Candies, which is producing a new fat-free mixed chocolate line.