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I want to write a paper discussing the following questions, with 150 to 200 words per question with 2 references (one per question) Thank You

1. What is a SWOTT analysis? What strengths, weaknesses, opportunities, threats and trends does your organization face? How should quality be incorporated into the organization's SWOTT?

2. Describe what a customer is. What are some examples of internal and external customers? Is the measurement of customer satisfaction different for internal customers than external customers?

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The response addresses the queries posted in 665 words with references.

// In order to begin with such kind of questions, we must first look at the basic definitions of these concepts of strategic management. The first questions deals with defining SWOTT analysis. Here we would first define SWOTT analysis like this//

Solution 1

SWOTT Analysis

The environmental scanning of an organization is done by using a number of tools; one such tool is SWOTT analysis. SWOT analysis stands for Strength, Weakness, Opportunity, Threat and Trends. This tool is used for finding the strengths, weaknesses, opportunities, threats and trends associated with a company's environment. This tool helps the company to identify the areas to improve through the strength and opportunities (Ryall & Craig 2003).

//Now we would carry a SWOTT analysis for the company. Then we would discuss how to incorporate quality in such analysis.//

SWOTT Analysis of the Company

The SWOTT analysis of the organization is discussed below:


Strength is the area or factor which benefits the organization. The various strengths of the organization ...

Solution Summary

The response addresses the queries posted in 665 words with references