SWOTT Analysis for a Gym
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Conduct an internal and external environmental analysis on a 24-hour Gym/ Fitness Center.
Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
o External forces and trends considerations:
- Legal and regulatory
- Global
- Economic
- Technological
- Innovation
- Social
- Environmental
- Competitive analysis
o Internal forces and trends considerations:
- Strategy
- Structures
- Processes and systems
- Resources
- Goals
- Strategic capabilities
- Culture
- Technologies
- Innovations
- Intellectual property
- Leadership
Using less than 1500 words, write a synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:
o Include economic as well as legal and regulatory forces and trends.
o Critique how well the organization adapts to change.
o Analyze the supply chain operations of the organization.
o Identify issues and/or opportunities:
- Identify the major issues and/or opportunities that the company faces based on your analysis above.
- Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
- Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.
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SWOTT Analysis of 24 hour Gym/Fitness Center:
Strengths:
The Center opens round the clock, hence providing flexibility to the members to use the facilities as per their own convenience.
Comprehensive range of latest health equipments
Qualified and well trained staff to provide personalized attention to the members
Weaknesses:
Lack of brand reputation and awareness as it is a new business.
A financial constraint as it is in the startup mode.
Opportunities:
Significant growth opportunities to tap the growing health and wellness market.
Opportunity to establish a niche in the wellness and fitness industry by offering unique programs such as Yoga, etc. and other traditional/alternative treatments and fitness options.
Threat:
Competitive threats from established players in the industry.
Price war among the new and existing players.
Trends:
Increasing concern among people to lead a healthy lifestyle.
Growing stress in urban areas, unhealthy eating habits forcing people to join fitness centers.
Busy lifestyle demands flexible and convenient schedule for such fitness regime.
Environmental analysis of seven forces and trends. :
Let us first start with economic forces. As we know that US and other developed markets are going through a recession and consumers are ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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