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San Diego Cab: SWOTT

Please use the existing organization, "San Diego Cab" (

San Diego Cab will start offering a service with an extra driver so customers that go party downtown won't have to leave their car parked at the bar if they decide to drink. The extra driver will drive the customers' car back to their place safely.

Conduct a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service.

Solution Preview

It is my goal to provide ideas, definitions, research help, and instructions on how you, the student, should approach the assignment.

First, Lets look at how simple a SWOTT Analysis really can be!

"Strengths: Research what separates your organization from its competition. What do you do well? Do you provide great customer service? Are you the only dominant player in town? Does your company have a solid reputation for service and follow-up?

Weaknesses: Research your company's limitations. Are long-term customers going elsewhere, and if so, why? Is customer service slipping? Does the organization have a limited market niche, limited product offerings or under-delivery? Does your company lack the flexibility to make timely ...

Solution Summary

The solution discusses how to conduct a SWOTT analysis on the provided company.