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Eeffective marketing planning

An effective marketing plan is critical to the success of your product and/or service. What are the key components of an effective marketing plan? Be specific. Provide an example.

Why is the marketing plan one of the most important elements of the marketing process? Explain your rationale.

Solution Preview

The key components of a marketing plan include an analysis of the strengths and weaknesses of the business and those of its competitors, the expected demand for its product/service, and the target market for the business. Other key components include a clear description of the product/service to be marketed, its pricing strategy, the strategy for ...

Solution Summary

The answer to this problem explains marketing planning. The references related to the answer are also included.