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Why is marketing strategy planning important

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Why is marketing strategy planning important for all business people, not just for those in the marketing department? Be specific and provide examples for at least three business areas.

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This solution discusses why a marketing strategy planning important for all business people.

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Marketing strategy planning is important for all business people because marketing function is an integral component of an organizational's overall strategic plan and it is the one directly responsible for generating revenues for the firm. Marketing function requires support from all other divisions or functions ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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