Purchase Solution

Incorporating Marketing in Sales

Not what you're looking for?

Ask Custom Question

1. What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not?

2. Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn't place emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

3. Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

Purchase this Solution
Solution Summary

The solution talks about integrating marketing into the sales function of a company, formal marketing plans and evaluations for marketing effectiveness in over 800 words with references.

Solution Preview

1. What is the definition of marketing? The definition of marketing is to bring one’s product to the masses. Without marketing, no one would know of the product and when the consumer is not aware of the product, revenues will be poor. Marketing plants the seed that the consumer will nurture and grow through product purchase and continuity.

What are the benefits and drawbacks of incorporating marketing into the sales function of an organization?

The benefits are endless. By incorporating marketing into sales, the salesperson becomes part advertiser as he or she promotes and sells the product concurrently. The organization can streamline the process allowing for marketing costs decrease and profitability increase.
The drawbacks are few but significant. By combining the two functions, the company can limit its exposure; and when exposure is limited, revenues will decrease.

Do you think that marketing should be included as part of the sales organization within a company? Why or why not?

Yes. As stated above, the drawbacks are few but the benefits of joining the two are endless. The two divisions work hand in hand with each other and bringing them together streamlines the process and allows for a clear control scenario.

2. Assume you are the newly hired marketing manager of a company. As you ...

Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
Education
  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
Recent Feedback
  • "Thank you!!!"
  • "Thank you"
  • "Thank you so much "
  • "Thank you very much"
  • "Thank you so much "
Purchase this Solution
Free BrainMass Quizzes
Motivation

This tests some key elements of major motivation theories.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

View More Free Quizzes
Related BrainMass Solutions

  • Marketing defined

    302935 Marketing defined What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization?

  • Definition of Marketing: Benefits and Drawbacks in the Sales Function of an Organization

    The benefits of incorporating marketing into the sales function of an organization include more consistency between marketing the product and the actual customer sales area.

  • Definition of Marketing

    There are many advantages of incorporating marketing into the sales function and most that do not, unless it is a very unique industry, usually aren't very successful in a capitalistic economy.

  • Marketing

    378534 Marketing 1What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization?

  • Marketing

    400097 Definition of Marketing What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization?

  • What is the definition of marketing?

    The obvious benefit of incorporating marketing into sales function is the close proximity that sales representatives have with their clients.

  • Marketing strategies and tactics for organizations.

    What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not? 1.

  • Collaboration Between Advertising Media and Creative

    In every advertising campaign, the cost of execution must be valued as a good decision based on incoming sales for determining a continuing effort of using the same marketing mix.

  • 4 P's/Word of Mouth Advertising and Competitive Advantage

    In addition, they offer laptops and iPads to customer while they wait so that the customers to "friend" the bakery in store. Sales are up.

View More Related Solutions