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Incorporating Marketing in Sales

1. What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not?

2. Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn't place emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

3. Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

Solution Preview

1. What is the definition of marketing? The definition of marketing is to bring one’s product to the masses. Without marketing, no one would know of the product and when the consumer is not aware of the product, revenues will be poor. Marketing plants the seed that the consumer will nurture and grow through product purchase and continuity.

What are the benefits and drawbacks of incorporating marketing into the sales function of an organization?

The benefits are endless. By incorporating marketing into sales, the salesperson becomes part advertiser as he or she promotes and sells the product concurrently. The organization can streamline the process allowing for marketing costs decrease and profitability increase.
The drawbacks are few but significant. By combining the two functions, the company can limit its exposure; and when exposure is limited, revenues will decrease.

Do you think that marketing should be included as part of the sales organization within a company? Why or why not?

Yes. As stated above, the drawbacks are few but the benefits of joining the two are endless. The two divisions work hand in hand with each other and bringing them together streamlines the process and allows for a clear control scenario.

2. Assume you are the newly hired marketing manager of a company. As you ...

Solution Summary

The solution talks about integrating marketing into the sales function of a company, formal marketing plans and evaluations for marketing effectiveness in over 800 words with references.

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