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Marketing strategies and tactics for organizations.

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1. Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

2. What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not?

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This discussion focuses on marketing strategies for organizations. This solution specifically considers how a school can use marketing effectively. Over 850 words of original text.

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1. Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

I currently teach at an international school in Chiang Mai, Thailand. International schools, in many ways, function similar to a business and yet there stated purpose is not to make money but to educate students. Since there are at least five other international schools in Chiang Mai, a city of between 500,000 and 1 million depending on the definition of the term city limits, there is much competition for foreign students. Some statistics put the number of expats living in Chiang Mai at 20,000. Many of these have school age children while many others are retirees or young singles.

The school I teach at uses different components of marketing. We have a logo and a slogan that are easily recognizable. This logo/slogan is used on our website on school uniforms, official letterheads, banners etc. The quality of the services that our school provides is also a marketing factor. We excel in our sports program, choir and orchestra and art programs while other ...

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