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Company Aligning Marketing Strategies with Financial Objectives

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How does a company align marketing strategies with its financial objectives? Which should be developed first? Why?

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The solution discusses how does a company align marketing strategies with its financial objectives.

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Marketing objectives evolve from financial objectives. Once financial objectives are defined, then next step is implementing an execution plan which would realize those financial objectives. For this,organization uses marketing plan to be able to best utilize organization's resources ...

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