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How has the Internet changed the tactics

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How has the Internet changed the tactics organizations use in their marketing mix?

Do you think that Internet marketing techniques are effective? Or must a company still use traditional forms of marketing to draw customers to its website?

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How has the Internet changed the tactics organizations use in their marketing mix?

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Internet marketing has provided a new channel for marketers to pursue marketing activities and has significantly enhanced the capability of marketers to reach a wide range of audience at cost effective rates. Companies are supporting ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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