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How has the Internet changed the tactics

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How has the Internet changed the tactics organizations use in their marketing mix?

Do you think that Internet marketing techniques are effective? Or must a company still use traditional forms of marketing to draw customers to its website?

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Internet marketing has provided a new channel for marketers to pursue marketing activities and has significantly enhanced the capability of marketers to reach a wide range of audience at cost effective rates. Companies are supporting ...

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How has the Internet changed the tactics organizations use in their marketing mix?

See Also This Related BrainMass Solution

E-Commerce and Internet Marketing: semantic web, e-marketing strategy, e-marketing plan steps, digital divide, online engagement segmentation levels, micro-marketing are identified and discussed with references.

Can you please help me with these questions? Each response must be one decent paragraph. Name of the textbook enclosed. Thanks in advance for your help.


1. How does technology change traditional marketing?
2. As a consumer, how is your life changing as the Semantic Web becomes reality?
3. Define e-marketing strategy and explain how it is used.
4. What are the four levels of commitment to e-business and what are some examples of each?
5. What are the seven steps in an e-marketing plan are why are each important?
6. What responsibility do you think e-marketers should assume for helping to close the digital divide? Do you think consumers and governments should assume some responsibility, as well? Explain your answers.
7. What are the two most important online engagement segmentation levels?
8. How does micromarketing differ from multisegment marketing, niche marketing, and mass marketing?

Strauss, J. (2012). E-Marketing. (6th ed). Prentice Hall

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