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direct mail fundraising

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600 words. How has the internet and other networked relationships changed direct mail fundraising in recent years?

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https://brainmass.com/business/technology/direct-mail-fundraising-622413

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https://philanthropy.com/article/The-Big-Boom-in-Online-Giving/150689

How the internet and other networked relationships has changed direct mail fundraising in recent years

The internet has had a huge impact on changing how donors give money as well as how charities solicit donations. Many charities have begun using the technique of online sleuthing wherein charity employees are directed online to serve as data analysts with the responsibility of obtaining information on supporters of the charity through online advocacy forums. Once the charity employee has identified a supporter who actively supports the charity in online forums, the objective is to determine the most effective strategy for turning these advocates into generous online donors. The larger nonprofits have also begun appealing to online donors to provide monthly donations. Direct mail ...

Solution Summary

Direct mail fundraising is examined. How the internet and other networked relationships changed direct mail fundraising in recent years is determined.

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