Identify the three most important elements to a successful special event nonprofit fundraiser. Support your rationale as to why these are important considerations.© BrainMass Inc. brainmass.com October 17, 2018, 11:22 am ad1c9bdddf
First and foremost, the most important element of a successful fundraiser is to understand the organization you are fundraising for. The event should best reflect the organization's mission and purpose. Without proper understanding of this, a fundraiser may not be successful. This element may also help the planner to incorporate parts of the mission into the event. Why is the organization holding a fundraiser, other than to make money. Is it awareness, recognition or simply strengthen ties with current donors? "Before doing anything else, you must decide what the purpose of your event is. Is this truly a fundraising event? Or does it have other goals? Perhaps your organization may be hoping to raise money at the event, but the main function of the event is to gain publicity, or reach out to a new network. Many charitable events have more than one goal. Figuring out the details for your event ...
This solution discusses aspects of fundraiser event planning and what is needed for an event to be successful.
Marketing Mix element for travel startup in online space
I have to Create a comprehensive marketing plan for my start up Company: Travel Today
A well known travel agency that has been serving customers for 25 years, has experienced a slow down of business overast five years. they are of the belief that the internet has enbled customers to plan and book their own vacations. Their businee development department has begun researching possible alternative new product/service offerings with the idea of re-capturing some of their lost customers.
This section of the Marketing Plan will assess the marketing strategies or the controllables to include the entire marketing
mix (4 P's). Think about the most effective strategies to use with an eye on the target market. Include your rationale and
research to support your position. Additionally, you will include a discussion of whether the company has a competitive
advantage (or is better than its competitors) with respect to each area. Note that you will discuss competitive advantage
four times and should be discussing each area separately.
Explain the product characteristics including the product and/or service qualities, warranties, service contracts, packaging,
and branding opportunities. Include rationale.
Discuss whether the company has a competitive advantage with respect to product.
Explain the entire channel of distribution from the manufacturer to the consumer. Think about how the channel aligns with
the overall logistics and the location of the physical facility. Include rationale.
Discuss whether the company has a competitive advantage with respect to place.
Explain the pricing strategies and tactics to be used by your company. Research the various combinations of strategies
that could be used by the company at different times. Include rationale.
Discuss whether the company has a competitive advantage with respect to pricing.
Explain the promotional mix to be used, thinking about personal selling, advertising, sales promotion, internet marketing,
and publicity. Think about promotional mediums as well. Include rationale.
Discuss whether the company has a competitive advantage with respect to promotion.
The format of this professional Marketing Plan is essay format. 3 sources correctly formatted . Length minimum 3 pages.View Full Posting Details