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    Definition of Marketing: Benefits and Drawbacks in the Sales Function of an Organization

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    What is the definition of marketing as YOU perceive it (not wikepedia or wiktionary)? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not?

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    Marketing, as I perceive it, is more than just advertising a product or service. It is made up of developing and improving a product or service, pricing the product or service, shipping and transporting the product or service, as we as promotion. You can see marketing in everything from the style of the product and the packaging as ...

    Solution Summary

    The benefits and drawbacks in the sales function of an organization is examined. Whether the expert thinks that marketing should be included as past of the sales organization within a company is determined.