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Definition of Marketing

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What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not?

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What are the benefits and drawbacks of incorporating marketing into the sales function of an organization?

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In its simplest form, marketing is the commercial processes involved in promoting and selling and distributing a product or service. It includes Pricing, Positioning, Product, Promotion, Advertising, and Packaging.

There are many advantages of incorporating marketing into the sales function and most that do not, unless it is a very unique industry, usually aren't very successful in a capitalistic ...

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