Defining Marketing
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Define marketing. Include in your work your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation.
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Define marketing. Include in your work your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation.
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Definition of marketing by American Marketing Association:
Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals.
Philip Kotler in his earlier books defines as: "Marketing is human activity directed at satisfying needs and wants through exchange processes". Still another marketing definition, coined by Brian Norris: "The process of repeatedly moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to another person's, society's or organization's value. Simply, if it doesn't facilitate a "sale" then it's not marketing."
Source: http://en.wikipedia.org/wiki/Marketing
My personal definition of marketing: Marketing is a set of all those activities which is aimed at creating a space for a product or service in the eyes of the consumers, which may be a individual, a corporate ...
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