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Explanation of a Marketing Tree

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A) What is the Marketing Tree?

B) Why is it a useful analogy?

C) List the "parts" of the marketing tree and what they mean.

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Solution Summary

This detailed solution explains what a Marketing Tree is and why it is a useful analogy. It explains the parts of a Marketing Tree and what they mean. It includes links.

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The Marketing Tree is a way to illustrate all the components that go into successful marketing. It starts with deep roots, the strategy, research, and content of your product/campaign. Next you need a sturdy trunk to support your product. This is representative of the development and design of your product. Branches are next, each growing on top of the other, starting with defining what marketing success would look like for your company/brand/campaign. This is evaluated in terms of how your organization distinguishes itself, who are the core ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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