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Marketing a New Product with PowerPoint


You are invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. Use this forum to discuss a NEW product or service you wish to launch. It is acceptable to create a small service-oriented business that is unique to your service area.

During the class, you will develop a comprehensive strategic marketing plan. This venue provides a unique opportunity to share ideas with peers about your product/service so that it may evolve over the next few weeks

The goal is to apply learned concepts and later build a strategic marketing plan for your product or service. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must think on your own two feet.

1.Develop a product or service upon which you would like to focus for the remainder of the class. Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. (At this point, there is NO NEED to discuss the aspects of your marketing strategy).

2.Create a 5-slide Powerpoint Show that outlines the highlights of your product/service. Add the file as an attachment to this post. Be professional and creative with your presentation.

Solution Preview

See the attachment.

My new product would be Tree Ties. As gardeners become more involved with their yards, and people search for ways to sell their homes in a down market, anything that makes it stand out is going to sell well. Tree Ties is a good, ...

Solution Summary

Includes PowerPoint file in addition to an approximately 200 word description of a new product called Tree Ties. No references are included.