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Consumer Research Proposal: Exotic Smokes Cigarette Company

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You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. You must develop marketing strategies to attract 18- to 25-year-old customers. Exotic Smokes Cigarette Company has a $25 million advertising budget for the new product.

Explain the ethical concerns that have to be considered in marketing flavored cigarettes to the target market while keeping in mind the expectations of the stakeholder.

Develop a presentation to convey the essence of your proposal and to sell your marketing strategy recommendations to the President of Exotic Smokes Cigarette Company.

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Solution Summary

This explanation provides a 12-slide PowerPoint presentation including the objectives, scope, schedule, sampling procedure, methodology, deliverables, ethical issues and references for the project.

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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