Explore BrainMass
Share

Marketing Strategies and Subcultures

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. You must develop marketing strategies to attract 18- to 25-year-old customers. Exotic Smokes Cigarette Company has a $25 million advertising budget for the new product.

Subcultures to determine what marketing strategies you would use to market flavored cigarettes to the target market group. Address the following in your paper:

o What marketing strategies would be used to market flavored cigarettes within the following subcultures: African American, Hispanic, and Asian?
o What environmental factors need to be considered when marketing within each subculture?
o What are the cultural and cross-cultural differences that influence the marketing strategies selected for each subculture?
o Using your research, justify the reasons for your marketing selection strategies as recommended for each subculture.

© BrainMass Inc. brainmass.com October 25, 2018, 3:59 am ad1c9bdddf
https://brainmass.com/business/marketing-strategy/marketing-strategies-subcultures-362435

Solution Preview

You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. You must develop marketing strategies to attract 18- to 25-year-old customers. Exotic Smokes Cigarette Company has a $25 million advertising budget for the new product.

Subcultures to determine what marketing strategies you would use to market flavored cigarettes to the target market group.

Address the following in your paper:

o What marketing strategies would be used to market flavored cigarettes within the following subcultures: African American, Hispanic, and Asian?
The marketing strategies that would be used to market flavored cigarettes within the following subcultures.

African American:
The flavored cigarettes should have brand name printed in languages like Gullah and Creole. Further the pricing of the cigarettes have to be lower than normal cigarettes, the distribution should take place in the areas of African Americans in Louisiana, Sea Island and Georgia. The African American vernacular English should be used for printed ads in English and on the Internet sites of universities.

Hispanic:
The cigarettes boxes should have instructions in Spanish, the pricing should be lower than that of normal cigarettes, distribution should focus on Hispanic areas of ...

Solution Summary

Marketing strategies are discussed comprehensively with regard to how they would work with different cultures in this explanation in 897 words with 7 references.

$2.19
See Also This Related BrainMass Solution

Social & Environmental Issues that Affect Buyer Behavior

Describe your experiences or observations with how social and environmental issues affect buyer behavior through the determination of environmental factors influencing the behavior of consumers, how cultural and cross-cultural differences influence marketing strategies, how subcultures and social class influence the decisions of consumers, and justification of the cultural analysis for a marketing plan.

In what ways does your company use these tools, and how effective have they been?

If your company does not use these tools or you were not involved with them, indicate how you think they would help your company and in what way.

View Full Posting Details