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    Marketers use personality tests to understand consumer behavior

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    Please use an article that researches the topic of how marketers use personality tests to understand consumer behavior. The use of information around psychological traits and demographics can be significantly valuable information to the marketer. Include a discussion of at least one personality test that marketers use and how it relates to identifying consumer behavior patterns.

    Please assist with at least 500 words answering the following:

    1. Describe why identifying consumer behavior patterns are so important and impact to the marketer.
    2. Identify and explain a personality test that is used by marketers, including the basic premise of how it works. From a marketing standpoint, how might this tool be used with respect to more effectively reaching the company's target market?
    3. Discuss potential disadvantages to the use of personality test results by a marketer. How might a marketer decrease the impact of these disadvantages?
    4. Relate the use of psychological and demographic information along with reference groups and subcultures to understanding overall consumer buying habits.

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    Solution Preview

    http://www.eremedia.com/ere/the-problem-with-personality-tests/

    http://blog.hubspot.com/blog/tabid/6307/bid/27055/Take-the-Inbound-Marketing-Personality-Test.aspx#sm.00001jytje3kif9pw461y5fl9euud

    1. Describe why identifying consumer behavior patterns are so important and impact to the marketer.

    Identifying consumer behavior patterns is mandatory for a marketer because it allows the marketer the ability to determine how often the person purchases a particular product, the amount of the product that is purchased, and whether or not the person is a frequent consumer. If the person is a frequent consumer of the product, this is what the company wants as repeat consumers enable the company to tap into a larger market such as friends and family members that will go off of word of mouth about the product. The objective is to get more consumers to become repeat customers, and this ...

    Solution Summary

    The expert determines how marketers use personality tests to understand consumer behavior.

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